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Write for us

Share what you know with readers who need it

We publish practical, carefully sourced articles by people with first-hand experience. Pitch an editorial piece, or book a clearly labelled sponsored placement for your brand.

Reply time
Within two weeks
Credit
Full byline and author profile
Editing
Every piece edited and fact-checked
Length
1,200 to 2,000 words
Two ways to work with us

Contribute, or sponsor

Editorial articles are free in both directions and earn you a byline. Sponsored placements are paid, labelled, and written to the same standard.

Editorial

Contribute an article

For practitioners, researchers and writers with real experience of a subject. No fee either way: we don’t pay for articles and we don’t charge for them.

  • Your name, photo, bio and links on an author profile
  • Edited by our team and reviewed for accuracy before publishing
  • One relevant link to your own site or work, where it helps the reader
  • Shared with our newsletter subscribers and on our social channels
Pitch an article
Sponsored

Sponsored placement

For brands and agencies who want a dedicated article in front of our readers. Clearly labelled “Sponsored”, written to the same standard, and live permanently.

  • A dedicated article, written by you or by our team
  • Links to your site, agreed in advance
  • Published within five working days of approval
  • Stays online for the life of the site, with a sponsored label
Request a quote
Before you pitch

What we publish, and what we don’t

We publish

  • Practical how-to guides with concrete steps and honest limits
  • First-hand experience: things you have done, tested or built
  • Clear explanations of a confusing topic, with checkable sources
  • Original research, data or case studies

We don’t publish

  • Articles published elsewhere, or spun from existing content
  • Pieces written only to carry a link, or with affiliate links
  • Generic listicles and content generated without expertise behind it
  • Promotional copy presented as editorial (sponsored content is labelled)

Topics we cover

    Close to one of these but not quite? Pitch it and say where it fits.

    How it works

    From pitch to published

    1. 01

      Send a short pitch

      A working title, three or four lines on the angle, and why you’re the right person to write it. Two links to things you’ve written help.

    2. 02

      We agree the outline

      If it fits, an editor replies with notes on scope, structure and the sources we’d like to see. Most pitches get an answer within two weeks.

    3. 03

      You write, we edit

      Send a draft as a Google Doc or Word file with images you have the rights to use. We edit for clarity and check facts, then send it back for your approval.

    4. 04

      Publish and promote

      Your article goes live under your byline, with an author profile, and is shared with our subscribers and social channels.

    Guidelines

    What a publishable draft looks like

    Read these before you write: drafts that don't meet them are sent back, however good the idea.

    01Original and unpublished
    Written for us, not published anywhere else, including your own blog or LinkedIn.
    021,200 to 2,000 words
    Long enough to be useful, short enough to finish. Headings every 200 to 300 words.
    03Sources a reader can check
    Link to primary or official sources. Say where numbers come from.
    04Your experience, in your words
    Tell us what you did and what happened. AI tools can help you draft, but the expertise has to be yours.
    05Links that help the reader
    One link to your own site or work. No affiliate links, no link exchanges.
    06Images you own
    Your own photos or screenshots, or licensed images with a credit. We size and compress them.
    Questions

    Frequently asked questions

    Do you pay contributors?

    No. Editorial contributions are unpaid, and we don’t charge for them either. Writers get a byline, an author profile and a link to their work. Paid, sponsored placements are a separate track and are always labelled.

    How long until I hear back?

    We reply to every pitch within two weeks. If you haven’t heard from us by then, feel free to follow up on the same email thread.

    Can I republish my article on my own site?

    Not in full. You can publish an excerpt with a link to the original after it has been live for 30 days.

    Will my sponsored article be labelled?

    Yes. Sponsored articles carry a visible “Sponsored” label. Links are agreed in advance and the article is held to the same accuracy standards as everything else we publish.

    Which topics do you cover?

    The categories listed on this page. If your idea sits next to one of them and genuinely helps our readers, pitch it anyway and say which category you think it belongs in.

    Ready to pitch?

    Email the editors

    One email is all it takes. We read every pitch and reply within two weeks.

    [email protected]

    Subject line: “Pitch: [your working title]”

    Include in your pitch

    1. 01A working title and the category it belongs in
    2. 02Three or four lines on the angle and who it helps
    3. 03Why you: your experience with the subject
    4. 04Two links to things you’ve written